search query: @freeterm product placement / total: 12
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1.
Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea
International Journal of Advertising
2011 : VOL. 30:3, p. 479-507
 2011 Lee, T.
Sung, Y.
Choi, S. M.
2.
Product placements in movies and on Broadway
International Journal of Advertising
2011 : VOL. 30:3, p. 373-398
 2011 Wilson, R.T.
Till, B.D.
3.
Editorial, Product placement: a hot topic gets hotter
International Journal of Advertising
2009 : VOL. 28:5, p. 753-756
 2009 Taylor, C.R.
4.
Product placement in entertainment media
International Journal of Advertising
2009 : VOL. 28:5, p. 783-806
 2009 Chang, S.
Newell, J.
Salmon, C.T.
5.
Non-student consumer attitudes towards product placement
International Journal of Advertising
2009 : VOL. 28:2, p. 257-285
 2009 Sung, Y.
Gregorio, F. de
Jung, J-H.
6.
Communicating brands playfully. Effects of in-game advertising for familiar and unfamiliar brands
International Journal of Advertising
2008 : VOL. 27:5, p. 827-851
 2008 Mau, G.
Silberer, G.
Constien, C.
7.
Illustrating a systematic approach to selecting motion pictures for product placements and tie-ins
International Journal of Advertising
2008 : VOL. 27:5, p. 691-714
 2008 Redondo, I.
Holbrook, M.B.
8.
An ethical evaluation of product placement: A deceptive practice?
Business Ethics
2008 : APR, VOL. 17:2, p. 109-120
 2008 Hackley, C.
Tiwsakul, R.A.
Preuss, L.
9.
Product placement in Finland: A practitioner perspective
Liiketaloudellinen aikakauskirja
2008 : 2, p. 183-214
 2008 Sabour, N.I.
10.
Branded entertainment: a new advertising technique or product placement in disguise
Journal of Marketing Management
2006 : JUL, VOL. 22:5-6, p. 489 – 504
 2006 Hudson, S.
Hudson, D.
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