search query: @freeterm psychographics / total: 2
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1.
Business psychographics revisited: From segmentation theory to successful marketing practice
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 315-340
 2009 Barry, J.
Weinstein, A.
2.
Antecedents of consumer attitudes toward cause-related marketing
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 123-137
 2008 Youn, S.
Kim, H.
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