search query: @freeterm word of mouth / total: 4
references: 1-4 / 4
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1.
Measuring the impact of positive and negative word of mouth on brand purchase probability
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 215-224
 2008 East, R.
Hammond, K.
Lomax, W.
2.
The relative incidence of positive and negative word of mouth: a multi-category study
International Journal of Research in Marketing
2007 : JUN, VOL. 24:2, p. 175-184
 2007 East, R.
Hammond, K.
Wright, M.
3.
Brands, buzz and business
Admap
2004 : VOL. 39:1, p. 15-17
 2004 Hughes, M.
4.
The effect of word of mouth on services switching - Measurement and moderating variables
European Journal of Marketing
2004 : VOL. 38:9-10, p. 1173-1185
 2004 Wangenheim, F.
Bayón, T.
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