search query: @indexterm BUSINESS GIFTS / total: 19
references: 1-10 / 19
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1.
The non-monetary nature of gifts
European Economic Review
2001 : DEC, VOL. 45:10, p. 1793-1810
 2001 Prendergast, C.
Stole, L.
2.
Werbeartikel: Nur wer flexibel und innovativ ist, hat eine Chance
Markenartikel
1996 : VOL. 58:5, p. 200-202
 1996 Osel, W.
3.
Ein >>triviales<< Marketing-Instrument?
Absatzwirtschaft
1995 : OCT, p. 86, 88, 90-93
 1995 Hammann, P.
Behle, S.
Koch, G.
4.
Cross-cultural business gift giving: A new conceptualization and theoretical framework
International Marketing Review
1994 : VOL. 11:4, p. 44-55
 1994 Arunthanes, W.
Tansuhaj, P.
Lemak, D.
5.
Werbegeschenke mit Marken-Kontakt.
Markenartikel
1993 : MAY, VOL. 55:5, p. 200-201
 1993 Peiner, W.
6.
Broking in kind
Business
1990 : FEB, p. 57-60
 1990 Arthur, C.
7.
Die Wirkung von Werbeprasenten in der Business-to-Business-Werbung (The effect of promotion gifts in business-to-business promotion)
Marketing
1990 : VOL. 12:2, p. 111-116
 1990 Stephan, E.
Holtzmann, D.
8.
Eat, drink and do business. (!Corporate entertainment)
Management Today
1989 : JUL, p. 101-105
 1989 Darwent, C.
9.
Gift-giving and gift-taking in industrial companies.
Industrial Marketing Management
1989 : MAY, VOL. 18:2, p. 91-94
 1989 Bird, M. M.
10.
Market and institutional factors in corporate contributions.
California Management Review
1988 : WINTER, VOL. 30:2, p. 77-88
 1988 Useem, M.
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