search query: @indexterm DIRECT MAIL / total: 46
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1.
Does irritation induced by charitable direct mailings reduce donations?
International Journal of Research in Marketing
2009 : SEP, VOL 26:3, p. 180-188
 2009 Diepen, M. van
Donkers, B.
Franses, P. H.
2.
Experimental design on the front lines of marketing: testing new ideas to increase direct mail sales
International Journal of Research in Marketing
2006 : VOL. 23:3, p.309-319
 2006 Bell, G. H.
Ledolter, J.
Swersey, A. J.
3.
The opening and reading behavior of business-to-business direct mail
Industrial Marketing Management
2000 : MAR, VOL. 29:2, p. 133-146
 2000 Wulf, K.
4.
Wer interessiert sich für Direcht-Mail?
Markenartikel
1997 : VOL. 59:5, p. 28
 1997
5.
The effect of direct mail framing strategies and segmentation variables on university fundraising performance
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 30-43
 1997 Berger, P.
Smith, G.
6.
Werbung - ja, danke: Haushalt--Werbung
Absatzwirtschaft
1996 : OCT, p. 105-106, 108, 110-112, 114, 116-117
 1996 Munkelt, I.
7.
Measuring audience for unaddressed printed matter
Marketing and Research Today
1996 : NOV, VOL. 24:4, p. 222-229
 1996 Braun, J.
Calmard, P.
8.
Mail advertising and consumer behavior
Psychology & Marketing
1996 : MAR, VOL. 13:2, p. 211-233
 1996 Rogers, J. L.
9.
Influences on consumer response to direct mail coupons : an integrative review
Psychology & Marketing
1996 : MAR, VOL. 13:2, p. 129-156
 1996 Bawa, K.
10.
Correo directo y telefono gratuito: aliados en la base de datos
Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.54-57
 1996 s.n.,
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