search query: @indexterm Direct response marketing / total: 38
references: 1-10 / 38
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title | year | author | ||
1. |
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 30-41 |
2008 | Yuan, S. |
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2. |
Admap
2005 : VOL. 40:5, p. 43-45 |
2005 | Rosenwald, P. |
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3. |
Marketing Letters
2003 : VOL 14:1, p. 5-20 |
2003 | Jen, L. Chou, C-H. Allenby, G. |
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4. |
Absatzwirtschaft
1997 : OCT, p. 107-118 |
1997 | Munkelt, I. Gwosdz, J. Zehetbauer, R. |
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5. |
Harvard-Deusto Marketing & Ventas
1997 : NOV-DEC, 23,p.35-38 |
1997 | Reynolds, G.M. |
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6. |
Absatzwirtschaft
1997 : MAY, p. 91-92, 94, 96, 98, 100-102 |
1997 | Plewe, H. |
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7. |
Absatzwirtschaft
1996 : FEB, p. 88-92 |
1996 | Müller, S. Geppert, D. |
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8. |
Absatzwirtschaft
1995 : MAR, p. 108,110-111 |
1995 | Pille, K. |
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9. |
Absatzwirtschaft
1994 : OCT, p. 136-137 |
1994 | Lux, D. |
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10. |
Absatzwirtschaft
1994 : OCT, p. 132-135 |
1994 | Munkelt, I. |
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