search query: @indexterm GLOBAL BRANDS / total: 11
references: 1-10 / 11
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title | year | author | ||
1. |
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 342-351 |
2011 | Strizhakova, Y. Coulter, R.A. Price, L.L. |
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2. |
Cornell hospitality quarterly: hospitality leadership through learning
2009 : FEB, VOL. 50:1 p. 19-28 |
2009 | Dev, C. (et al.) |
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3. |
Journal of Business Ethics
2008 : AUG, VOL. 81:1, p. 223-234 |
2008 | Amaeshi, K.M. Osuji, O.K. Nnodim, P. |
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4. |
International Journal of Research in Marketing
2007 : VOL. 23:3, p.227-239 |
2007 | Alden, D. L. Steenkamp, J. E. M Batra, R. |
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5. |
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 137-156 |
2007 | Wright, L. Millman, C. Martin, L. |
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6. |
Journal of Language for International Business
2006 : VOL. 17:1, p. 87-110 |
2006 | Federico, S. Borrás, G. Lévy, A. |
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7. |
European Journal of Marketing
2001 : VOL. 35:3-4, p. 485-497 |
2001 | Olins, W. |
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8. |
Markt
1998 : VOL. 37:2, p. 47-58 |
1998 | Friederes, G. Priemer, V. |
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9. |
Informacion Comercial Espanola
1998 : NOV-DEC, 774, p. 101-119 |
1998 | Cerviño Fernandez, J. |
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10. |
Interfaces
1996 : NOV-DEC, VOL. 26:6, p. 132-138 |
1996 | Bodily, S. |
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