search query: @indexterm MARKETING SEGMENTATION / total: 3
references: 1-3 / 3
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1.
Consumer benefit segmentation using clusterwise linear regression.
International Journal of Research in Marketing
1989 : SEP, VOL. 6:1, p. 45-59
 1989 Wedel, M.
Kistemaker, C.
2.
Market segmentation and positioning in specialized industrial markets.
Journal of Marketing
1985 : SPRING, VOL. 49:2, p. 24-32
 1985 Doyle, P.
Saunders, J.
3.
Match target markets to media audiences.
Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 61-66
 1980 Winter, F. W.
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