search query: @indexterm YELLOW PAGES / total: 3
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1.
The impact of trademarks and advertisement size on yellow page call rates
Journal of Advertising Research
2004 : MAR, VOL. 44:1, p. 119-125
 2004 Abernethy, A.M.
Laband, D.N.
2.
The customer pulling power of different-sized yellow pages advertisements
Journal of Advertising Research
2002 : MAY/JUN, VOL. 42:3, p. 66-72
 2002 Abernethy, A.M.
Laband, D.N.
3.
T-scope tests of yellow pages advertising.
Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 49-52
 1979 Rhodes, E. W.
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