search query: @indexterm global brands / total: 11
references: 1-10 / 11
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1.
Branding in a global marketplace: the mediating effects of quality and self-identity brand signals
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 342-351
 2011 Strizhakova, Y.
Coulter, R.A.
Price, L.L.
2.
Customer orientation or competitor orientation - Which marketing strategy has a higher payoff for hotel brands?
Cornell hospitality quarterly: hospitality leadership through learning
2009 : FEB, VOL. 50:1 p. 19-28
 2009 Dev, C. (et al.)
3.
Corporate social responsibility in supply chains of global brands: A boundaryless responsibility? Clarifications, exceptions and implications
Journal of Business Ethics
2008 : AUG, VOL. 81:1, p. 223-234
 2008 Amaeshi, K.M.
Osuji, O.K.
Nnodim, P.
4.
Consumer attitudes toward marketplace globalization: structure, antecedents and consequences
International Journal of Research in Marketing
2007 : VOL. 23:3, p.227-239
 2007 Alden, D. L.
Steenkamp, J. E. M
Batra, R.
5.
Research issues in building brand equity and global brands in the pc market
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 137-156
 2007 Wright, L.
Millman, C.
Martin, L.
6.
Danone: La construction d'un géant mondial
Journal of Language for International Business
2006 : VOL. 17:1, p. 87-110
 2006 Federico, S.
Borrás, G.
Lévy, A.
7.
Executive viewpoint: Global companies: the inexorable rise of the corporate state
European Journal of Marketing
2001 : VOL. 35:3-4, p. 485-497
 2001 Olins, W.
8.
Dachmarke versus Einzelmarke.
Markt
1998 : VOL. 37:2, p. 47-58
 1998 Friederes, G.
Priemer, V.
9.
Politica y estrategia internacional de marca: teoria, modelos y tendencias actuales.
Informacion Comercial Espanola
1998 : NOV-DEC, 774, p. 101-119
 1998 Cerviño Fernandez, J.
10.
Teachers' forum: teaching MBA quantitative business analysis with cases
Interfaces
1996 : NOV-DEC, VOL. 26:6, p. 132-138
 1996 Bodily, S.
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