search query: @journal_id 1231 / total: 123
references: 1-10 / 123
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1.
Analysis of antitrust challenges to category captain arrangements
Journal of Public Policy and Marketing
2003 : FALL. VOL. 22:2, p. 201-215
 2003 Desrochers, D.M.
Gundlach, G.T.
Foer, A.A.
2.
Consumers' attention to the brief summary in print direct-to-consumer advertisements: perceived usefulness in patient-physician discussions
Journal of Public Policy and Marketing
2003 : FALL. VOL. 22:2, p. 181-191
 2003 Menon, A.M. (et al.)
3.
When profit equals price: consumer confusion about donation amounts in cause-related marketing
Journal of Public Policy and Marketing
2003 : FALL, VOL. 22:2, p. 170-180
 2003 Olsen, G.D.
Pracejus, J.W.
Brown, N.R.
4.
Balancing acts: an analysis of food and drug administration letters about direct-to-consumer advertising violations
Journal of Public Policy and Marketing
2003 : FALL, VOL. 22:2, p. 159-169
 2003 Bartel Sheehan, K.
5.
The impact of new labeling regulations on the use of voluntary nutrient-content and health claims by food manufacturers
Journal of Public Policy and Marketing
2003 : FALL, VOL. 22:2, p. 147-158
 2003 Caswell, J.A. (et al.)
6.
Scholarly research in marketing: exploring the "4 eras" of thought development
Journal of Public Policy and Marketing
2003 : FALL, VOL. 22:2, p. 116-146
 2003 Wilkie, W.L.
Moore, E.S.
7.
Marketers´ boon in cyberspace: the anticybersquatting consumer protection act
Journal of Public Policy and Marketing
2003 : SPRING, VOL 22:1, p. 96-101
 2003 Walsh, M. (et al.)
8.
International harmonization of food and nutrition regulation : The good and the bad
Journal of Public Policy and Marketing
2003 : SPRING, VOL 22:1, p. 102- 110
 2003 Fitzgerald Bone, P.
Russo France, K.
9.
Which way to the revolution? The consequences of database protection as a new form of intellectual property
Journal of Public Policy and Marketing
2003 : SPRING, VOL 22:1, p. 83-95
 2003 Langenderfer, J.
Kopp, S. W.
10.
Wireless advertising messaging: legal analysis and public policy issues
Journal of Public Policy and Marketing
2003 : SPRING, VOL. 22:1, p. 71-82
 2003 Petty, R. D.
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