search query: @journal_id 1326 / total: 5
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1.
Comparative advertising law in the European Community: will the proposed directive harmonize across the Atlantic?
Public Policy and Marketing
1995 : FALL, VOL. 14:2, p. 310-317
 1995 Petty, R.
Spink, P.
2.
Price predation: legal limits and antitrust considerations
Public Policy and Marketing
1995 : FALL, VOL. 14:2, p. 278-289
 1995 Gundlach, G.
3.
Reader categorization of a controversial communication: advertisement versus editorial
Public Policy and Marketing
1995 : FALL, VOL. 14:2, p. 245-254
 1995 Wilkinson, J.
Hausknecht, D.
Prough, G.
4.
Understanding household garbage reduction behavior: a test of an integrated model
Public Policy and Marketing
1995 : FALL, VOL. 14:2, p. 192-204
 1995 Taylor, S.
Todd, P.
5.
A contextualist proposal for the conceptualization and study of marketing ethics
Public Policy and Marketing
1995 : FALL, VOL. 14:2, p. 177-191
 1995 Thompson, C.
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