search query: @journal_id 1384 / total: 183
references: 1-10 / 183
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1.
Modeling the clickstream : implications for web-based advertising efforts
Marketing Science
2003 : VOL 22:4, p. 520-541
 2003 Chatterjee, P.
Hoffman, D. L.
Novak, T. P.
2.
Consumer sequential search : not enough or too much?
Marketing Science
2003 : VOL 22:4, p. 503-519
 2003 Zwick, R.
3.
A comparison of online and offline consumer brand loyalty
Marketing Science
2003 : VOL 22:4, p. 461-476
 2003 Danaher, P. J.
Wilson, I. W.
Davis, R. A.
4.
Enriching scanner panel models with choice experiments
Marketing Science
2003 : VOL 22:4, p. 442-460
 2003 Swait, J.
Andrews, R. L.
5.
Journal rankings : save the outlets for your research
Marketing Science
2003 : VOL 22:4, p. 437-441
 2003 Shugan, S. M.
6.
Fast polyhedral adaptive conjoint estimation
Marketing Science
2003 : SUMMER, VOL. 22:3, p. 273-303
 2003 Toubia, O. (et al.)
7.
Understanding high-stakes consumer decisions: Mammography adherence following false-alarm test results
Marketing Science
2003 : SUMMER, VOL. 22:3, p. 393-410
 2003 Kahn, B.E.
Luce, M.F.
8.
Sustainable pioneering advantage? Profit implications of market entry order
Marketing Science
2003 : SUMMER, VOL. 22:3, p. 371-392
 2003 Boulding, W.
Christen, M.
9.
R&D, marketing, and the success of next-generation products
Marketing Science
2003 : SUMMER, VOL. 22:3, p. 355-370
 2003 Ofek, E.
Sarvary, M.
10.
Demand and supply dynamics for sequentially released products in international markets: The case of motion pictures
Marketing Science
2003 : SUMMER, VOL. 22:3, p. 329-354
 2003 Elberse, A.
Eliashberg, J.
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