search query: @journal_id 4482 / total: 46
references: 1-10 / 46
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1.
The globalization of relationship marketing
Marketing Management
2002 : MAR-APR, VOL. 11:2, 10-11
 2002 Crosby, L.A.
Johnson, S.L.
2.
Another turn of the wheel
Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 8-9
 2002 Schultz, D.E.
3.
Segmentation architecture
Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 6-7
 2002 Wyner, G.A.
4.
Creating communities on the Web
Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 40-42
 2002 Oliva, R.A.
5.
Segmenting B2B markets with economic value analysis
Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 35-39
 2002 Smith, G.E.
6.
Staying safe in a dangerous world
Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 30-34
 2002 Chiagouris, L.G.
Farinelli, J.L.
7.
Extending the reach of e-business
Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 24-29
 2002 Cavusgil, S.T.
8.
From bowling alone to standing together
Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 12-16
 2002 Czinkota, M.R.
9.
Service Marketing: Designing Service Performances
Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 8-9
 2001 Tax, S. S.
Stuart, F. I.
10.
Building CRM Strategies: Branding and Your CRM Strategy
Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 6-7
 2001 Crosby, L. A.
Johnson, S. L.
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