search query: @journal_id 659 / total: 37
references: 1-10 / 37
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1.
Consumer behavior in global markets: the A-B-C-D paradigm and its application to eastern Europe and the Third World
Journal of Consumer Marketing
1995 : VOL. 12:5, p. 37-56
 1995 Raju, P.
2.
Developing a customer orientation
Journal of Consumer Marketing
1995 : VOL. 12:5, p. 5-15
 1995 Nwankwo, S.
3.
Setting promotional goals: a communications' relationship model
Journal of Consumer Marketing
1994 : VOL. 11:1, p. 38-49
 1994 Jones, D.
4.
The industry-specific basis of the market share-profitability relationship
Journal of Consumer Marketing
1994 : VOL. 11:1, p. 27-37
 1994 Fraering, M.
Minor, M.
5.
Gaining a competitive advantage by analyzing aggregate complaints
Journal of Consumer Marketing
1994 : VOL. 11:1, p. 15-26
 1994 Schibrowsky, J.
Lapidus, R.
6.
Japanese consumer protection
Journal of Consumer Marketing
1994 : VOL. 11:1, p. 5-14
 1994 Herbig, P.
Palumbo, F.
7.
Television program involvement & advertising response.
Journal of Consumer Marketing
1991 : FALL, VOL. 8:4, p. 61-74
 1991 Lloyd, D. W.
Clancy, K. J.
8.
Some caveats regarding the interpretation of data from 800 number callers.
Journal of Consumer Marketing
1991 : FALL, VOL. 8:4, p. 53-59
 1991 Chadwick, K. G.
9.
Brand-building in the 1990s.
Journal of Consumer Marketing
1991 : FALL, VOL. 8:4, p. 43-52
 1991 King, S.
10.
Identifying mature segments.
Journal of Consumer Marketing
1991 : FALL, VOL. 8:4, p. 19-32
 1991 Bone, P. F.
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