search query: @author Oherlihy, C. / total: 1
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Author: | Oherlihy, C. |
Title: | Why ad experiments fail. |
Journal: | Journal of Advertising Research
1980 : FEB, VOL. 20:1, p. 53-58 |
Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING MEDIA |
Language: | eng |
Abstract: |
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