search query: @author Lastovicka, J.L. / total: 1
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| Author: | Murry, J.P. jr. Lastovicka, J.L. Singh, S.N. |
| Title: | Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Media-Context Effects |
| Journal: | Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 441-451 |
| Index terms: | MEDIA RESEARCH TELEVISION RECEIVERS INDUSTRY ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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