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Author: | Cordoba Villar, J. L. de |
Title: | Publicidad en crisis y nueva "comunicacion". |
Journal: | Harvard-Deusto Business Review
1992 : APR, 49, p. 82-92 |
Index terms: | ADVERTISING CRISES ADVERTISING MEDIA CONSUMER BEHAVIOUR CONSUMER ATTITUDES COMMUNICATION |
Language: | spa |
Abstract: |
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