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| Author: | Joly, H. |
| Title: | Industrie du luxe: rebondir sur la crise. Leviers pour le succes dans les ann`es 90. (!LUXURIES) |
| Journal: | Revue Francaise du Marketing
1991 : APR-SEP, 132-133, p.97-109 |
| Index terms: | MARKETING STRATEGY PERFUMERY INDUSTRY CLOTHING INDUSTRY BRANDS CREATIVITY CRISIS MANAGEMENT |
| Language: | fre |
| Abstract: |
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