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| Author: | Saurais, G. Francequin, M. |
| Title: | Pour la strat`gie-client - Le point de vue du praticien |
| Journal: | Banque
1992 : JUN, 528, p. 557-560, 562-563 |
| Index terms: | BANK MARKETING MARKETING STRATEGY CLIENTS FRANCE |
| Language: | fre |
| Abstract: |
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