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Author: | Moormann, J. |
Title: | Relaunch des strategischen Instruments Portfolio-analyse: Computergestützte Unschärfenpositionierung. |
Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1992 : VOL. 14:3, p. 183-187 |
Index terms: | POSITIONING STRATEGY MARKETING PERSONAL COMPUTERS |
Language: | ger |
Abstract: |
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