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| Author: | Butler, B. W. |
| Title: | The development of a non-telephone peoplemeter for third world environments |
| Journal: | Marketing and Research Today
1992 : AUG, VOL. 20:3, p. 194-199 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING RESEARCH SURVEYS CONSUMER BEHAVIOUR SOUTH AFRICA |
| Language: | eng |
| Abstract: |
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