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Author: | Rynning, M. |
Title: | Successful consulting with small and medium-sized vs. large clients: meeting the needs of the client? |
Journal: | International Small Business Journal
1992 : OCT-DEC, VOL. 11:1, p. 47-60 |
Index terms: | SMALL BUSINESS CONSULTANCY CUSTOMERS MANAGEMENT CONSULTING |
Language: | eng |
Abstract: | Review of consultant-client relationship in SMEs. Traditional approach. Consultant characteristics. Consultant role. Form of engagement. Clients` problems. Potential for improvement. 3 problems in transfer of knowledge. Successful assignments. Control efforts by clients. 8 Figures and a Table illustrate the study. |
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