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| Author: | Haag, J. |
| Title: | Kundendeckungsbeitragsrechnungen. (!Key-account management) |
| Journal: | Betriebswirtschaft
1992 : VOL. 52:1, p. 25-39 |
| Index terms: | CUSTOMERS PROFIT CENTRES MARKETING MANAGEMENT |
| Language: | ger |
| Abstract: |
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