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Author: | Bergen, M. Dutta, S. Walker, O.C. |
Title: | Agency relationships in marketing: a review of the implications and applications of agency and related theories |
Journal: | Journal of Marketing
1992 : VOL.56:3, p.1-24 |
Index terms: | AGENCY THEORY MARKETING RESEARCH MODELS TRANSACTION COSTS DISTRIBUTION CHANNELS INTERNATIONAL MARKETING |
Language: | eng |
Abstract: |
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