search query: @author Alpert, F.H. / total: 1
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| Author: | Alpert, F.H. Kamins, M.A. Graham, J.L. |
| Title: | An examination of reseller buyer attitudes toward order of brand entry. |
| Journal: | Journal of Marketing
1992 : VOL.56:3, p.25-37 |
| Index terms: | BRANDS ENTRY CONDITIONS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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