search query: @author Folkes, V.S. / total: 1
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| Author: | Curren, M.T. Folkes, V.S. Steckel, J.H. |
| Title: | Explanations for successful and unsuccessful marketing decisions: the decision maker's perspective. |
| Journal: | Journal of Marketing
1992 : VOL.56:2, p.18-31 |
| Index terms: | MARKETING PLANNING DECISION MAKING BUSINESS GAMES SIMULATION MANAGERIAL EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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