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| Author: | Moskowitz, H. R. Jacobs, B. Firtle, N. |
| Title: | Discrimination testing and product decisions. |
| Journal: | Journal of Marketing Research
1980 : FEB, VOL. 17:1, p. 84-90 |
| Index terms: | SCALING SOFT DRINKS INDUSTRY PRODUCT TESTING |
| Language: | eng |
| Abstract: |
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