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| Author: | Stone, R.N. Gronhaug, K. |
| Title: | Perceived risk: further considerations for the marketing discipline |
| Journal: | European Journal of Marketing
1993 : VOL. 27:3, p. 39-50 |
| Index terms: | CONSUMER ATTITUDES CONSUMER BEHAVIOUR MARKET RESEARCH RISK |
| Language: | eng |
| Abstract: |
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