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| Author: | Hogarth-Scott, S. Parkinson, S.T. |
| Title: | Who does the marketing in retailing? a case study of organizational selling behaviour in a large complex organization |
| Journal: | European Journal of Marketing
1993 : VOL. 27:3, p. 51-62 |
| Index terms: | MARKETING ORGANIZATION RETAILING |
| Language: | eng |
| Abstract: |
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