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| Author: | Argenzio, A. |
| Title: | La segmentazione in Tv: differenziazione dell'imagine di rete. |
| Journal: | Economia e Management
1992 : OCT, 4, p. 109-120 |
| Index terms: | TELEVISION INDUSTRY TELEVISION RECEIVERS INDUSTRY SEGMENTATION MARKETING |
| Language: | ita |
| Abstract: |
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