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| Author: | Schultz, U. |
| Title: | Pulverfass. Henkel in Polen = Powder keg. The Henkel in Poland ! Henkel |
| Journal: | Capital
1992 : NOV, VOL. 31:11, p. 263-269 |
| Index terms: | COSMETICS INDUSTRY CHEMICAL INDUSTRY POLAND FOREIGN INVESTMENT |
| Language: | ger |
| Abstract: | In the process of its expansion in East Europe Henkel, the large German detergent and cosmetic producer, is confronted with a different world. Henkel's enterprise in Poland is described in the article. They have very ambitious goals with the Polish plant in Raciborz: the plant must produce detergents of Henkel quality in three years. However, the Germans face considerable hindrances in Poland: corruption, prejudice, secret grudge, indolent work. A further problem is the sale and marketing of the products produced in Poland. Henkel's problems are caracteristic to the Eastern business and its efforts to solve them are examined. |
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