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| Author: | Reger, R. Huff, A. |
| Title: | Strategic groups: a cognitive perspective |
| Journal: | Strategic Management Journal
1993 : FEB, VOL. 14:2, p. 103-123 |
| Index terms: | COGNITIVE MAPS REPERTORY GRIDS STRATEGY GROUPS |
| Language: | eng |
| Abstract: | The strategic group concept provides an attractive middle ground between firm and industry for both theory development and empirical analysis. To date, this concept has been defined by researchers in terms of secondary accounting and financial data, and a number of critics have questioned the validity of this work. This research shows that industry participants share perceptions about strategic commonalities among firms, and that participants cluster competitors in subtle ways not reflected in extant academic research on strategic groups. |
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