search query: @author Reinertsen, D. G. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Reinertsen, D. G. Smith, P. G. |
| Title: | The strategist's role in shortening product development |
| Journal: | Journal of Business Strategy
1991 : JUL-AUG, VOL. 12:4, p.18-22 |
| Index terms: | PRODUCT DEVELOPMENT STRATEGIC MANAGEMENT TIME LIFE CYCLES COST REDUCTION |
| Language: | eng |
| Abstract: | It is detailed how strategists can identify key areas for economic leverage in the development cycle and what can be done to exploit them. From the given examples it is seen that not all the activities that influence the speed of product development are in the exclusive domain of the operating manager. The activities that occur at the beginning of the product development cycle have exceptional returns in relation to their cost; these activities are precisely where the strategist can have the greatest influence. |
« previous | next »
SCIMA