search query: @author Rocca, B. T. / total: 1
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| Author: | Hooper, T. L. Rocca, B. T. |
| Title: | Environmental affairs: now on the strategic agenda |
| Journal: | Journal of Business Strategy
1991 : MAJ-JUN, VOL. 12:3, p.26-30 |
| Index terms: | ENVIRONMENTAL PROTECTION STRATEGY PRODUCT DESIGN MANUFACTURING TRANSPORT CUSTOMERS |
| Language: | eng |
| Abstract: | Managing environmental affairs is no longer an incidental or secondary function of company operations. Product design, manufacturing, transportation, customer use, and ultimate disposal of a product should not merely reflect environmental considerations, but be driven by them. No company or industry can afford to be ill-equipped to meet the mounting environmental challenges. Some companies' environmental efforts are presented. |
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