search query: @author Connelly, F. J. / total: 1
reference: 1 / 1
« previous | next »
| Author: | Yawitz, J. B. Connelly, F. J. Marshall, W. J. |
| Title: | Advertising and value maximization: an integrative approach. |
| Journal: | Decision Sciences
1978 : 2 APR VOL.9 p.196-205 |
| Index terms: | ADVERTISING EFFECTIVENESS ADVERTISING EXPENDITURE |
| Language: | eng |
| Abstract: |
« previous | next »
SCIMA