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| Author: | Walls, J. M. |
| Title: | Role and methods of language training programs in internationalizing management education |
| Journal: | Journal of Business Administration
1992 : /93, VOL. 21:1-2, p. 85-99 |
| Index terms: | MANAGEMENT EDUCATION INTERNATIONALIZATION LANGUAGES TEACHING METHODS |
| Language: | eng |
| Abstract: | Socio-technical, institutional, socio-linguistic and grammatical competence are all necessary elements of cross-cultural business competence. Without mastery of any one of them the business person is likely to express expectations that are either socio-economically irrelevant or stylistically offensive. There is a wide diversity of methods for addressing the challenge of foreign language competence in international business education - from a passive requirement that competence be proven to a pro-active integration of language-culture dimensions into university curriculum and foreign companies. |
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