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| Author: | Crosby, L. Grisaffe, D. Marra, T. |
| Title: | The impact of quality and customer satisfaction on employee organizational commitment |
| Journal: | Marketing and Research Today
1994 : FEB, VOL. 22:1, p. 19-31 |
| Index terms: | QUALITY ORGANIZATIONAL COMMITMENT CUSTOMERS |
| Language: | eng |
| Abstract: | This paper won the 1993 ESOMAR award as the best methodological paper of technical and innovative interest which would add to the tools available to the researcher. A vital conclusion of this research is that having a corporate culture which allows and encourages change and quality improvement, is a prerequisite for any company's success. That, in turn, calls for the full commitment of employees and managers at all levels. The results of this analysis can be discussed from both a concept/managerial and research standpoint. |
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