search query: @author Lendrevie, J. / total: 1
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| Author: | Lendrevie, J. |
| Title: | La telematique, nouveau defi pour le marketing. |
| Journal: | Revue Francaise de Gestion
1980 : MAY-AUG, 26, p. 61-70 |
| Index terms: | TELEVISION ADVERTISING TELEPROCESSING COMMUNICATION |
| Language: | fre |
| Abstract: |
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