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| Author: | Pavitt, C. Burggraf, C. |
| Title: | Implicit Theories of Marriage and Evaluations of Marriage on Television |
| Journal: | Human Communication Research
1990 : SPRING, VOL. 16, p.387-408 |
| Index terms: | |
| Freeterms: | Television content, Media effects, Mass communication |
| Language: | eng |
| Abstract: | The relationship between college students'cognitive schemata about marriage and their perceptions of marriages on television was investigated. It was proposed that college students' marital schemata about marriage would affect their evaluations of TV couples' marital satisfaction. The major findings confirm the notion that social-cognitive variables influence TV viewers' perceptions and evaluations of television content. |
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