search query: @freeterm Public service broadcasting, Commercial / total: 1
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Author: | |
Title: | A Boom But for Whom? |
Journal: | Satellite Communications
1990 : APR, p.14A-15A |
Index terms: | |
Freeterms: | Public service broadcasting, Commercial broadcasters, Market segments |
Language: | eng |
Abstract: | At the end of 1989 CIT (Communication and Information Technology Research Ltd.) released a comprehensive report on European TV programming. The expansion of the market demanded an update. CIT examined the four sources of European programming: in-house production, independent production, coproduction, and acquisition. CIT study suggests that public service broadcasters will survive because of diverse programming and high domestic content, and the higher quality and variety. |
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