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| Author: | Steinbach, J. |
| Title: | Growing advertising is unevenly distributed (in German) |
| Journal: | Media Perspektiven
1990 : VOL. 4, p.201-212 |
| Index terms: | |
| Freeterms: | Alterations, Proportions, Expenditure |
| Language: | eng |
| Abstract: | The article surveys the changes in advertising in different areas and reveals differences in the individual sectors. It analyses in detail the ratio of various products in advertisements of radio and television stations. The results are given also numerically. |
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