search query: @freeterm consumer choice, television / total: 1
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| Author: | Gerbner, G. |
| Title: | Fuhrt Kanalfulle zu mehr Programmvielfalt? (Does bigger channel choice result in more program diversity?) |
| Journal: | Media Perspektiven
1991 : NR. 1, p. 38-44 |
| Index terms: | |
| Freeterms: | consumer choice, television |
| Language: | eng |
| Abstract: | The article states that despite a clear growth in the number of TV channels the diversity of programs has decreased. Action, persona, lifestyle presented are increasingly standardized, schematic. Less and less program producers, journalists, moderators are trained and employed. Viewers stick to their preferred program, do not experiment with new ones |
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