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| Author: | Goodwin, P. |
| Title: | Big spenders eye the spoils of war |
| Journal: | TV World
1992 : FEBR, p.8 |
| Index terms: | |
| Freeterms: | Importance, Expenditure, Attitude |
| Language: | eng |
| Abstract: | During the Gulf War all the TV stations concentrated on this event. Following the war heads of the channels analysed the situation and estimated the costs. The impact of huge spending differed from station to station but the extra costs required some cut in the budget everywhere. There was a marked difference also in approaching the event: Americans considered it only from the point of view of business. |
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