search query: @freeterm Strategic alliances, Commercial / total: 1
reference: 1 / 1
« previous | next »
Author: | Amelan, R. |
Title: | Marriages of Convenience |
Journal: | Broadcast
1992 : JULY 24, p.26-27 |
Index terms: | |
Freeterms: | Strategic alliances, Commercial broadcasters, Advertising sales |
Language: | eng |
Abstract: | The major European operators, Germany's Bertelsmann, Luxembourg-based CLT, Italian Silvio Berlusconi, Germany's Leo Kirch and France's Canal+ are supposed to have formed strategic alliances. But this does not bear the test of scrutiny. Media moguls are competing on three fronts: expanding their control of broadcast outlets, programme libraries, and advertising sales. |
« previous | next »
SCIMA