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| Author: | Tilson, D. J. |
| Title: | The shaping of 'eco-nuclear' publicity: the use of visitors' centres in public relations |
| Journal: | Media, Culture & Society
1993 : JUL, VOL. 15:3, p. 419-435 |
| Index terms: | |
| Freeterms: | CORPORATE STRATEGY, NUCLEAR POWER INDUSTRY, PUBLIC RELATIONS, ENERGY POLICY, PUBLIC POLICY |
| Language: | eng |
| Abstract: | The nuclear power industry in the US and the UK has regrouped its forces and organized a sales campaign that is targeted to its key publics. The industry aims to promote nuclear power as an 'environmentally friendly' energy source. In its campaign, the industry has adopted an educative approach. |
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