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Author: | Söltzer, J. Kremer, U. |
Title: | Marketing im Abseits: Fussball-Bundesliga. |
Journal: | Absatzwirtschaft
1993 : SEP, p. 88-93 |
Index terms: | FOOTBALL MARKETING MARKET SEGMENTATION SPONSORSHIP MARKETING CONCEPT GERMANY |
Language: | ger |
Abstract: |
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