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| Author: | Ernst, K. W. Bergmann, H. Krizek, I. |
| Title: | >>Philosophie geht über Produkte<<: Marketing-Informationssysteme. |
| Journal: | Absatzwirtschaft
1993 : NOV, p. 130-131 |
| Index terms: | MARKETING INFORMATION SYSTEMS COSTS ORGANIZATIONAL STRUCTURE |
| Language: | ger |
| Abstract: |
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