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| Author: | Blumenthal, B. Haspeslagh, P. |
| Title: | Opinion: toward a definition of corporate transformation |
| Journal: | Sloan Management Review
1994 : SPRING, VOL. 35:3, p. 101-106 |
| Index terms: | SUCCESS COMPANIES ORGANIZATION |
| Language: | eng |
| Abstract: | Recent articles and books have detailed how firms, in an effort to transform themselves, either succeed brilliantly or fail miserably. Academics and consultants have found a large audience for the lessons learned and techniques used at Xerox, Motorola, Ford, General Electric, to mention a few. What is corporate transformation and how can we define a successful one? The authors propose a definition based on behavioral changes throughout the organization and suggest a framework built on their analysis of cases and interviews, for comparing transformations among firms. |
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