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| Author: | Darley, W.K. Smith, R.E. |
| Title: | Advertising claim objectivity: antecedents and effects. |
| Journal: | Journal of Marketing
1993 : OCT, vol.57:4, p.100-113 |
| Index terms: | ADVERTISING RESEARCH CONSUMER ATTITUDES MATHEMATICAL MODELS |
| Language: | eng |
| Abstract: |
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